The world of cryptocurrency was built on ideals of decentralization, innovation, and financial equality. Yet, despite these foundational principles, the space has long been shaped by a dominant “crypto bro” culture—one that often sidelines women and underrepresents their contributions.
For years, the crypto industry remained overwhelmingly male, with women comprising less than 5% of participants in 2016. Fast forward to 2025, and the landscape is shifting. According to Triple-A, 39% of crypto owners are now women, signaling a powerful transformation in who participates in and shapes the future of digital finance.
One of the most visible figures in this evolution is Natalie Brunell, a respected Bitcoin advocate, investor, and host of the acclaimed podcast Coin Stories. Through her work, Brunell has not only carved out a space for herself in a male-dominated field but has also become a vocal champion for women entering crypto.
Her journey—from investigative journalism to becoming a leading voice in Bitcoin discourse—offers valuable insights into how women can overcome systemic barriers and thrive in blockchain and finance.
👉 Discover how women are reshaping the future of finance with confidence and knowledge.
Mentorship, Education, and Visibility: Building Pathways for Women
Natalie Brunell believes representation matters. When women see other women succeeding as investors, developers, educators, or entrepreneurs in Bitcoin, it normalizes their presence and inspires broader participation.
“Women can be better supported in the Bitcoin space by cultivating networks of mentorship, visibility, and collaboration.”
Industry events, online communities, and social media platforms play a crucial role in amplifying female voices. But visibility alone isn’t enough—education is the foundation for lasting change.
Brunell emphasizes that targeted educational initiatives can dismantle the intimidation many feel when approaching crypto. By funding and promoting Bitcoin education programs specifically designed for women, the industry can open doors to those historically excluded from financial and technological spaces.
“Finance and technology are not exclusive realms,” she asserts. “With the right resources and support, anyone can master these fields.”
Overcoming Doubt: Persistence as a Superpower
Transitioning from investigative journalism to Bitcoin commentary wasn’t easy. Brunell faced skepticism about her technical expertise and financial understanding—common hurdles for women entering male-dominated industries.
“I often encountered environments where people expected me to conform to a particular role or doubted my technical and financial acumen.”
Rather than retreat, she doubled down on research, produced high-quality content, and leaned into her curiosity. Her unwavering belief in Bitcoin’s potential to reshape global finance became her compass.
“Persistence is what carried me through,” she shares. “I asked questions relentlessly, stayed curious, and surrounded myself with experts who expanded my understanding.”
This commitment to learning allowed her to build credibility, challenge stereotypes, and ultimately redefine what leadership looks like in the crypto space.
The Rising Influence of Women in Blockchain
As Bitcoin gains mainstream adoption, Brunell sees increasing opportunities for women across diverse roles—from software development and policy-making to marketing and entrepreneurship.
“As Bitcoin gains mainstream adoption, there will be a growing demand for diverse skill sets.”
She anticipates more women launching Bitcoin-focused startups, educating communities on sound money principles, and influencing regulatory frameworks. These contributions go beyond career advancement—they represent a shift toward greater financial empowerment.
For many women, Bitcoin isn’t just an investment. It’s a tool for economic independence—a way to participate in a global financial system without relying on traditional gatekeepers.
“More women are discovering that Bitcoin offers not just financial independence but also the potential for global economic empowerment,” Brunell notes.
Leadership Redefined: Empathy, Communication, and Community
Brunell believes women bring distinct strengths to leadership—particularly in communication, empathy, and community-building. These qualities have defined her own approach as a journalist and podcast host.
“I believe women bring powerful qualities of communication, empathy, and community-building to any ecosystem.”
On Coin Stories, she fosters open dialogue by asking thoughtful, open-ended questions and listening with genuine curiosity. This style doesn’t just extract insights—it builds trust and strengthens the broader Bitcoin community.
She argues that diversity in thought leads to richer innovation. While Bitcoin itself is neutral—accessible to anyone with an internet connection—the industry must actively promote inclusivity.
Companies, media outlets, and event organizers can lead by:
- Recruiting diverse speakers
- Offering scholarships for Bitcoin conferences and coding boot camps
- Partnering with organizations focused on financial access
“Different perspectives lead to richer innovation,” she emphasizes.
👉 Learn how inclusive innovation is driving the next wave of financial revolution.
Frequently Asked Questions
Q: What percentage of crypto owners are women in 2025?
A: As of 2025, approximately 39% of crypto owners are women, according to data from Triple-A—a significant increase from less than 5% in 2016.
Q: How can women get started in Bitcoin?
A: Start with education—learn Bitcoin’s fundamentals, technology, and philosophy. Engage with communities, seek mentors, and consume reliable content through podcasts, articles, and courses.
Q: Why is mentorship important for women in crypto?
A: Mentorship provides guidance, builds confidence, and helps navigate challenges in a male-dominated space. Supportive networks make a meaningful difference in long-term success.
Q: What challenges do women face in the crypto industry?
A: Women often face skepticism about their expertise, lack of representation, and exclusion from key networks. Overcoming these requires persistence, knowledge-building, and community support.
Q: Can Bitcoin empower women financially?
A: Absolutely. Bitcoin offers financial sovereignty, enabling women to store value securely without relying on traditional banking systems—especially impactful in regions with limited financial access.
Q: What role does diversity play in blockchain innovation?
A: Diverse teams bring varied perspectives that lead to more resilient solutions. Inclusion fosters innovation, improves decision-making, and ensures technology serves broader populations.
Advice for Women Entering Crypto and Finance
For women looking to break into crypto or finance, Brunell offers clear guidance:
“First, focus on knowledge. Learn as much as you can about Bitcoin—its fundamentals, technology, and philosophy. Being informed builds confidence, which is essential in any male-dominated environment.”
She stresses the importance of community:
“Whether online or in person, surrounding yourself with supportive individuals who share your passion for Bitcoin can make a huge difference.”
And to those facing doubt?
“Doubt and obstacles will arise, but confidence rooted in solid knowledge will carry you through.”
Most importantly, she encourages every woman to embrace her unique perspective.
“Never underestimate the power of your unique perspective; it can drive innovation and impact in ways you might not even imagine yet.”
Natalie Brunell’s journey exemplifies how determination, education, and authentic leadership can break down barriers. As more women enter the space, they’re not just participating—they’re redefining what the future of finance looks like.
👉 Join the movement toward inclusive financial freedom today.
The era of the “crypto bro” is evolving. With leaders like Brunell paving the way, the next chapter of Bitcoin will be shaped by diversity, resilience, and shared vision.