How Crypto Companies Like Coinbase Use Deel to Hire Talent Worldwide

·

The cryptocurrency and blockchain industry is growing at an unprecedented pace. As digital assets gain mainstream traction, companies like Coinbase and other leading crypto innovators are rapidly expanding their global footprint. To stay competitive, these organizations must attract top-tier talent—regardless of geographic boundaries. However, hiring across borders brings complex challenges in compliance, payroll, and HR management.

Enter Deel, a global employment platform trusted by fast-growing crypto firms to streamline international hiring and team operations—all without the need for local legal entities.


Global Recruitment, Decentralized Execution

The demand for skilled professionals in blockchain development, cybersecurity, smart contract engineering, and decentralized finance (DeFi) far exceeds supply. This talent shortage pushes crypto companies to look beyond traditional tech hubs and tap into underutilized global talent pools.

But scaling internationally isn’t simple. Legal frameworks vary drastically from one country to another. Payroll must comply with local tax laws. Contracts need localization. And managing remote teams adds layers of administrative complexity.

👉 Discover how top crypto teams simplify global hiring with powerful tools designed for borderless workforces.

Deel solves these challenges by offering a unified platform that enables crypto businesses to hire full-time employees, contractors, and freelancers in over 190 countries—quickly, legally, and efficiently.


Overcoming Industry Challenges at Scale

Crypto startups and established players alike face three major hurdles when expanding globally:

1. Talent Scarcity in a Niche Field

Blockchain expertise is rare. Finding developers who understand Solidity, zero-knowledge proofs, or layer-2 scaling solutions requires access to specialized networks. Deel’s global reach allows companies to source vetted professionals from emerging tech markets in Latin America, Eastern Europe, Southeast Asia, and Africa.

2. Navigating Local Compliance Laws

Each country has unique labor regulations, tax obligations, and data privacy rules. Missteps can lead to fines or legal disputes. Deel maintains in-house legal and payroll experts across 100+ countries, ensuring every contract and payment complies with local laws—from Argentina to Vietnam.

3. Managing Payroll Across Borders

Paying team members in different currencies while tracking exchange rates, tax withholdings, and benefits is time-consuming. Deel automates this process with support for 120+ fiat currencies and direct crypto payments, including stablecoins like USDC and USDT.


Real-World Impact: How Cartesi Scaled Globally with Deel

Cartesi, a blockchain infrastructure company operating in 15 countries with 44 contractors, needed a seamless way to manage global payroll and compliance. Transitioning to Deel allowed them to onboard their entire distributed team in just days—with full regulatory alignment.

With round-the-clock in-app support and an average response time of only 42 seconds, Cartesi’s HR team saved valuable time and resources. What once took weeks now happens with a few clicks.

This kind of agility is essential for crypto firms racing to launch new protocols, audit smart contracts, or scale user acquisition campaigns across regions.


Hire Blockchain Talent Anywhere—No Local Entity Required

One of Deel’s most powerful advantages is the ability to hire international workers without establishing a legal entity in each country. For fast-moving crypto startups raising seed funding, this eliminates months of legal setup and tens of thousands in registration costs.

Whether you're looking for a Rust developer in Poland, a product designer in Brazil, or a compliance officer in Singapore, Deel provides:

This flexibility empowers crypto companies to build truly decentralized teams—mirroring the ethos of the technology they’re building.


Unified HR Management for Distributed Teams

Managing a global workforce shouldn’t mean juggling multiple tools. Deel integrates HRIS (Human Resource Information System), payroll, benefits, time-off tracking, and performance management into a single dashboard.

Key features include:

HR teams can monitor team health metrics across regions, identify retention risks early, and ensure consistent policy enforcement—all from one interface.

👉 See how leading crypto organizations automate HR and payroll across continents effortlessly.


Pay Your Team in Crypto or Fiat—Your Choice

A defining feature for crypto-native companies is the ability to pay salaries in digital assets. Deel supports crypto payroll, allowing employers to pay employees and contractors directly in USDC, USDT, or other supported tokens—without handling wallets or gas fees manually.

Benefits include:

Employees receive funds directly into their preferred wallets or bank accounts, with clear breakdowns of amounts and conversion rates.

For companies balancing regulatory caution with innovation, Deel also offers hybrid models—paying base salaries in fiat and bonuses in crypto.


Built for Security, Trusted by Innovators

In an industry where security breaches can cost millions, trust is non-negotiable. Deel meets enterprise-grade standards with:

These safeguards protect sensitive employee data, intellectual property, and internal communications—critical for blockchain firms developing open-source protocols or handling private keys.


Seamless Integrations That Save Time

Deel connects with over 20 popular platforms—including QuickBooks, NetSuite, Slack, and BambooHR—enabling automatic sync of payroll data, time-off balances, and expense reports.

No more manual data entry. No double-bookkeeping. Just real-time accuracy across systems.

👉 Unlock seamless payroll automation tailored for high-growth crypto ventures.


Frequently Asked Questions (FAQ)

Can I pay my employees in cryptocurrency using Deel?

Yes. Deel supports direct crypto payroll in major stablecoins like USDC and USDT. You can choose to pay fully in crypto or use a hybrid model combining fiat and digital assets.

Do I need a legal entity to hire someone internationally?

No. With Deel’s Employer of Record (EOR) service, you can legally hire full-time employees in 190+ countries without setting up a local entity.

How does Deel ensure compliance in different countries?

Deel employs local legal and payroll experts in each country it operates in. All contracts, tax filings, and benefits are fully compliant with national regulations.

Is Deel suitable for remote-first crypto startups?

Absolutely. Deel was built for remote-first and distributed teams. Its automation tools reduce HR overhead and let small teams manage global operations efficiently.

What kind of customer support does Deel offer?

Deel provides 24/7 in-app chat support with an average response time of 42 seconds, plus dedicated account managers for enterprise clients.

Can I manage both employees and contractors on Deel?

Yes. Deel supports EOR for full-time hires, independent contractors, freelancers, and even visa sponsorship—all within the same platform.


The Future of Work Is Borderless—And Crypto Is Leading the Way

As blockchain technology reshapes finance, identity, and governance, the teams building this future must reflect its decentralized nature. Tools like Deel empower crypto companies to move faster, hire smarter, and operate globally—without compromise.

From early-stage DAOs to public exchanges like Coinbase, the shift toward borderless talent acquisition is no longer optional—it’s essential.

By automating compliance, simplifying payroll, and enabling crypto-native workflows, Deel isn’t just supporting the growth of the crypto industry—it’s helping define what modern global work looks like in 2025 and beyond.