Rebranding and Business Update

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OKX Strengthens European Presence with Strategic Rebrand of Okcoin Europe Ltd.

Today marks an exciting milestone in our journey to deliver a seamless, localized experience for crypto users across Europe. We are proud to announce the rebranding of Okcoin Europe Ltd. to OKX in the region — a strategic move that unifies our global brand identity while reinforcing our commitment to innovation, compliance, and user-centric growth.

As General Manager for the region, my mission is to build and empower local teams that align with our global vision: putting users first. This means more than just offering a platform — it means creating an ecosystem tailored to the unique needs of each community we serve. With over 50 million users worldwide, localization isn’t optional; it’s essential.

👉 Discover how OKX is shaping the future of digital finance in Europe.

Our European operations have been firmly rooted in regulatory compliance since 2021, operating under the crypto service provider registration with De Nederlandsche Bank (DNB) in the Netherlands and holding a Virtual Financial Asset (VFA) Service Provider License in Malta. These credentials ensure that our users benefit from a secure, transparent, and legally compliant environment — no matter where they are based.

Despite the name change, the legal entity serving our European customers remains Okcoin Europe Ltd. What’s new is the brand through which we deliver our services: OKX. This transition ensures consistency across markets, strengthens brand recognition, and enhances trust among both new and existing users.

Enhancing User Experience Through Localization

The rebrand is not merely cosmetic — it reflects deeper investments in platform optimization, customer support, and product development tailored specifically for European users.

We’re actively refining our platform to reflect regional trading preferences, including:

In the Netherlands, our platform is already available in beta mode, with a full official launch on the horizon. This phased rollout allows us to gather real-time feedback and fine-tune features before expanding access to a broader audience.

Europe has long been at the forefront of blockchain innovation and digital economy development. From progressive regulatory frameworks like MiCA (Markets in Crypto-Assets Regulation) to growing public interest in decentralized technologies, the region offers immense potential for sustainable crypto adoption.

Our rebranding underscores our intent to be more than just a service provider — we aim to be a catalyst for responsible innovation in the crypto and Web3 ecosystems.

A Unified Global Brand with Local Impact

By aligning Okcoin Europe Ltd. with the OKX brand, we create a cohesive global presence that still respects local nuances. Whether you're trading from Amsterdam, Valletta, or Berlin, you’ll experience the same high standards of security, performance, and transparency — now under a single, recognizable identity.

This transition also enables us to streamline our marketing, compliance, and technical efforts, allowing faster deployment of new tools and services across borders without sacrificing regulatory integrity.

👉 See how OKX combines global reach with local expertise to serve European markets.

Looking ahead, we are committed to expanding our offerings in response to evolving user demands. This includes exploring staking solutions, DeFi integrations, NFT marketplaces, and educational resources designed to help users make informed decisions in a rapidly changing landscape.

Frequently Asked Questions (FAQ)

Q: What does the rebrand mean for existing users?
A: For users, the change is primarily visual and experiential. You’ll now interact with the OKX brand instead of Okcoin Europe Ltd., but your account details, funds, and security protocols remain unchanged. All services continue under the same regulated entity.

Q: Is OKX fully compliant with European regulations?
A: Yes. Our operations in Europe are backed by formal registrations with De Nederlandsche Bank (DNB) in the Netherlands and a Virtual Financial Asset license in Malta. We adhere strictly to AML/KYC requirements and local financial regulations.

Q: Will there be changes to fees or available trading pairs?
A: There are no immediate changes to fees or trading options as a result of the rebrand. However, we are continuously evaluating market demand and may introduce new pairs or pricing structures in the future to better serve European users.

Q: Can I still use EUR deposits and withdrawals?
A: Absolutely. EUR remains one of our primary fiat currencies for deposits and withdrawals via SEPA and other supported methods. We’re also working to expand additional EUR-based on-ramps.

Q: Does this affect my account security or data privacy?
A: No. Your personal information and assets remain protected under the same robust security infrastructure, including cold storage, two-factor authentication (2FA), and regular third-party audits.

Q: When will OKX launch officially in the Netherlands?
A: The platform is currently in beta. While an exact date hasn’t been announced yet, we expect the full public launch to take place in the coming months following final testing and user feedback integration.

Advancing the Future of Digital Finance in Europe

The decision to rebrand reflects more than just a name change — it symbolizes our long-term commitment to Europe’s dynamic digital economy. As blockchain technology matures and regulatory clarity improves, we believe now is the time to double down on localized infrastructure, trusted branding, and accessible financial tools.

We’re excited about what lies ahead: deeper community engagement, expanded product lines, and ongoing contributions to the advancement of cryptocurrency, digital assets, and Web3 innovation across the continent.

Our team remains focused on delivering value — not just through trading capabilities, but through education, transparency, and responsible growth. We appreciate your continued support and look forward to sharing more updates as we progress.

👉 Join millions of users already exploring the next generation of finance with OKX.

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