The Ethereum Name Service (ENS) has reemerged as a major player in the decentralized web ecosystem, capturing renewed attention from both NFT collectors and crypto investors. With a significant spike in trading volume, surging domain registrations, and a notable recovery in its native token price, ENS is demonstrating strong momentum in 2025 — signaling growing adoption of decentralized identity solutions on the Ethereum blockchain.
This resurgence reflects broader trends in Web3: users are increasingly prioritizing digital ownership, human-readable blockchain addresses, and long-term digital identity management. As a result, ENS is no longer just a utility — it's becoming a valuable digital asset class.
Record-Breaking Trading Activity on OpenSea
Recent data from NFTGo reveals that ENS achieved a 24-hour trading volume of $894,000**, marking a **41.84% increase** from the previous day. Over the past 30 days, ENS has seen its market capitalization rise by **17.69% to $68.34 million, while total trading volume surged 260.91% to $17.61 million.
This explosive growth propelled ENS into the top tier of NFT projects on OpenSea. At one point, ENS ranked as the second most-traded collection over a 24-hour period — trailing only behind major metaverse and gaming NFTs like Otherdeed for Otherside and IsekaiMeta.
Currently holding the fourth position, ENS recorded a 24-hour trading volume of 479.77 ETH, equivalent to over $738,000 at current prices. This level of sustained activity underscores growing confidence in the long-term value of ENS domains.
A Surge in Domain Registrations
One of the clearest indicators of ENS’s growing utility is the skyrocketing number of new domain registrations.
According to Dune Analytics, over 320,520 new ENS domains were registered in July 2025 alone — already the second-highest monthly total in history. For context, June 2025 saw 122,327 new registrations, meaning July’s numbers represent a more than 160% month-over-month increase.
The all-time high for ENS registrations remains May 2022, when 365,652 domains were claimed — a period coinciding with the peak of the last bull market. The fact that July 2025 is approaching those levels suggests strong organic demand, possibly driven by renewed interest in decentralized applications (dApps), wallet usability improvements, and broader Web3 onboarding.
Each .eth domain functions as a customizable, blockchain-based username — replacing long, complex wallet addresses with simple names like alice.eth. This enhances security, reduces transaction errors, and strengthens personal branding in the digital world.
High-Value Sales Highlight Digital Scarcity
The rising demand for premium .eth names has led to several high-profile sales, reinforcing the perception of ENS domains as scarce digital assets.
One standout transaction occurred on July 24, when the domain depressed.eth sold for 100 ETH — approximately $154,000 at current prices. This ranks as the fifth-largest ENS sale by ETH value in history.
Even more impressive: five of the top ten highest-value ENS transactions ever recorded have occurred in July 2025. Among them is the sale of 000.eth, which fetched 300 ETH early in the month — worth around $462,000 — making it the second-most expensive ENS domain ever sold.
These transactions highlight a key trend: users are increasingly viewing short, numeric, or dictionary-word domains as long-term digital real estate — similar to premium .com domains in the traditional internet era.
ENS Token (ENS) Shows Signs of Recovery
Beyond NFT activity, the native ENS token is also experiencing a notable price rebound.
As of mid-July 2025, ENS is trading at $13.14**, according to CoinGecko — reflecting a **39.8% gain over the past week** and a **30.8% increase over the past month**. While still far from its all-time high of **$83.40 reached in November 2021 (a decline of about 84%), this recovery suggests renewed market confidence.
Several factors may be contributing to this uptick:
- Increased protocol usage and domain renewals
- Growing awareness of ENS governance rights
- Speculative interest ahead of potential ecosystem upgrades
- Broader crypto market recovery in 2025
Holding ENS tokens grants users voting rights in the decentralized autonomous organization (DAO) that governs the protocol, including decisions on treasury funds, future features, and partnerships.
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Why ENS Matters in Web3 Identity
At its core, ENS solves a fundamental usability problem: human readability on the blockchain.
Instead of sending funds to 0xAbC123...xyz, users can transact using yourname.eth. This improves user experience across wallets, exchanges, and dApps — reducing errors and boosting trust.
But ENS goes beyond convenience:
- It supports multiple cryptocurrency addresses (ETH, BTC, SOL, etc.) under one domain
- It can host decentralized websites via IPFS
- It integrates with major platforms like MetaMask, Rainbow Wallet, and Uniswap
- It enables personalized email and social profiles in emerging Web3 apps
As decentralized identity becomes critical in areas like DeFi, gaming, and social networks, ENS is positioned as a foundational layer of the open internet.
Frequently Asked Questions (FAQ)
What is Ethereum Name Service (ENS)?
ENS is a decentralized domain name system built on the Ethereum blockchain. It allows users to register .eth domains that serve as human-readable addresses for wallets, websites, and other digital resources.
How do I buy an ENS domain?
You can register an ENS domain through the official ens.domains website using an Ethereum-compatible wallet like MetaMask. Prices vary based on name length and registration duration.
Is ENS a good investment?
While not without risk, many view premium ENS domains as digital collectibles or long-term identity assets. Short names (e.g., 3–4 characters) and dictionary words tend to hold higher resale value due to scarcity.
Can I use my ENS domain for more than crypto transactions?
Yes. Beyond replacing wallet addresses, you can link your ENS to decentralized websites (hosted on IPFS), set up reverse resolution (so your address shows your name), and integrate with Web3 social platforms.
What drives the price of ENS tokens?
The ENS token primarily serves governance purposes within the ENS DAO. Its value is influenced by protocol activity, community participation, ecosystem development, and broader market sentiment.
Are there renewal fees for ENS domains?
Yes. Annual renewal fees apply: $5/year for 5+ character names, $160/year for 4-character names, and $640/year for 3-character names. Failure to renew results in loss of ownership.
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Conclusion
The recent surge in ENS trading volume, domain registrations, high-value sales, and token price recovery paints a compelling picture: Ethereum Name Service is experiencing a powerful revival in 2025.
Driven by improved usability, growing Web3 adoption, and increasing recognition of digital identity’s importance, ENS is evolving from a niche tool into a cornerstone of the decentralized internet.
Whether you're a collector seeking rare .eth names, an investor monitoring token trends, or a developer building on Web3 infrastructure — now is a pivotal moment to understand and engage with ENS.
As blockchain continues to reshape how we interact online, owning a piece of this digital identity revolution could prove invaluable.
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