Doodles has emerged as one of the most iconic and culturally resonant NFT projects in the blockchain space. With its vibrant aesthetic, celebrity partnerships, and expanding ecosystem, it's no surprise that the project has introduced DOOD, its official native token. This article dives deep into what DOOD is, how it powers the Doodles ecosystem, its tokenomics, and the broader vision behind this innovative digital art brand.
Understanding DOOD: The Heart of the Doodles Ecosystem
DOOD is the official utility token of the Doodles NFT project. Announced on February 13, 2025, DOOD was designed to drive community engagement, governance, and long-term growth within the Doodles universe. While it launched with characteristics typical of a memecoin, the team has clear ambitions to evolve DOOD into a fully functional utility token embedded across games, apps, and community-driven platforms.
👉 Discover how top NFT projects are integrating tokens to boost user engagement and value.
Unlike the original Doodles NFTs—which reside on Ethereum—DOOD is built on the Solana blockchain. This strategic decision reflects Doodles' focus on speed, scalability, and accessibility. Solana’s high throughput and low transaction fees make it ideal for handling mass adoption, frequent microtransactions, and interactive applications within the Doodles ecosystem.
Scott Martin, founder and CEO of Doodles, emphasized that while DOOD may enter the market as a memecoin, the goal is far beyond internet culture. “We have a fiduciary responsibility to bring value to our holders,” he stated, positioning DOOD as a potentially competitive and valuable asset in the evolving Web3 landscape.
Why Solana? The Strategic Blockchain Choice
Choosing Solana over Ethereum for DOOD wasn’t arbitrary. The network supports millions of daily transactions and hosts one of the most active memecoin economies today. By launching DOOD on Solana, Doodles taps into an already thriving user base familiar with fast, low-cost interactions—a critical factor for future gaming and social experiences.
However, this means Ethereum-based Doodles NFT holders must bridge their identity to Solana to claim any potential airdrops or participate in DOOD-powered features. Users will need a Solana-compatible wallet like Phantom or Backpack to receive and manage their tokens.
Additionally, Doodles plans to expand DOOD’s presence to Base, Ethereum’s fastest-growing Layer 2 network. Already home to major memecoins and social experiments, Base aligns with Doodles’ strategy of meeting communities where they are most active. The project previously launched products like DoodlesTV Super Pass and Stoodio, a character customization platform, on Base—proving its commitment to multi-chain expansion.
DOOD Tokenomics: Built for Community Growth
The total supply of DOOD is 10 billion tokens, distributed with a strong emphasis on decentralization and long-term sustainability:
68% allocated to the community and growth initiatives
- 30% to existing Doodles NFT holders
- 13% reserved for attracting new members
- 25% for ecosystem incentives, staking rewards, and future programs
22% allocated to team and company
- 17% to core team (3-year vesting with 1-year cliff)
- 5% to the corporate treasury
This distribution model prioritizes community ownership—a trend seen in successful projects like Pudgy Penguins (PENGU), which also launched on Solana and quickly gained traction. With strong parallels in branding, community engagement, and product development, Doodles is well-positioned to follow a similarly optimistic trajectory.
What Are Doodles? A Cultural Phenomenon in NFTs
Launched in 2021, Doodles is a collection of 10,000 generative NFTs featuring colorful cartoon-style characters, each with unique traits such as “Rainbow Puke” or distinctive fashion elements. Created by Canadian artist Scott Martin (aka Burnt Toast), along with Jordan Castro and Evan Keast—creators of CryptoKitties—the project combines artistic creativity with blockchain innovation.
Doodles quickly rose to prominence as a blue-chip NFT project, known not just for its visual appeal but also for its bold real-world collaborations. As of 2025, it ranks as the 9th largest NFT collection by floor price, with each NFT trading around 4 ETH.
The brand boasts:
- Over 1.6 million social media followers
- More than 890 million streams of music tied to the project
- Over 100 million physical merchandise items distributed globally
👉 Learn how leading NFT projects are merging digital art with real-world impact.
Expanding the Universe: Doodles 2 and Beyond
Recognizing limitations in scaling due to the fixed supply of original NFTs, Doodles launched Doodles 2 in June 2022. Built on the Flow blockchain, Doodles 2 allows users to mint customizable base avatars with modular traits—expanding access beyond scarcity-based ownership.
Accompanying this launch was Dooplicator, an NFT device that enables users to create multiple versions ("Dooplications") of their Doodles. There are three tiers:
- Common Dooplicator: 1 variant
- Uncommon Dooplicator: 2 variants
- Rare Dooplicator: 3 variants
With only 9,375 Dooplicators ever minted, these tools empower creators to express individuality while enriching the artistic diversity of the ecosystem.
Another major addition is Space Doodle, where each character boards a unique spaceship generated from over 200 audiovisual traits. These spacecraft serve as both collectibles and functional assets within future games or metaverse experiences. Importantly, Space Doodles are not standalone—they’re linked directly to their parent NFTs.
Real-World Partnerships That Define Doodles
McDonald's x Doodles: A Fast-Food Crossover
One of Doodles’ most ambitious real-world campaigns was its partnership with McDonald’s in November 2024. The collaboration featured Doodles-themed McCafé holiday cups, distributed to over 100 million customers across the U.S.
Fans could share photos using #goodmornin for rewards, unlock exclusive NFTs via promo codes, and purchase special bundles featuring limited-edition McDonald’s-branded wearable items for their Doodles avatars—blending pop culture, digital fashion, and mainstream visibility.
Pharrell Williams Joins as Chief Brand Officer
In June 2022, Grammy-winning artist Pharrell Williams joined Doodles as Chief Brand Officer. His involvement elevated the project’s cultural credibility, influencing music releases, animations (like Dullsville and the Doodleverse), and brand direction.
Acquisition of Golden Wolf Studio
In January 2023, Doodles acquired Golden Wolf, an Emmy-nominated animation studio. This move strengthened its creative engine, enabling high-quality animated content while maintaining Golden Wolf’s independent operations.
Frequently Asked Questions (FAQ)
What is DOOD used for?
DOOD serves as a utility token within the Doodles ecosystem. It will be used for governance voting, accessing exclusive content, participating in games, earning rewards, and engaging with community-driven initiatives.
Can I claim DOOD if I own a Doodles NFT?
Yes—30% of the total DOOD supply is allocated to existing Doodles NFT holders. You’ll need a Solana-compatible wallet to receive your allocation when distribution details are announced.
Is DOOD an ERC-20 or SPL token?
DOOD is an SPL token on the Solana blockchain, not an ERC-20 token. This enables faster transactions and lower fees compared to Ethereum-based tokens.
How does DOOD differ from other NFT project tokens?
Unlike purely speculative memecoins, DOOD is designed with long-term utility in mind—from governance to gamification. Its integration across multiple platforms (Solana and Base) and alignment with real-world products sets it apart.
Will DOOD be available on exchanges?
While official listings haven't been confirmed yet, given Doodles’ prominence and Solana’s ecosystem momentum, DOOD is expected to launch on major decentralized exchanges (DEXs) like Raydium and centralized platforms shortly after distribution.
What makes Doodles stand out among other PFP projects?
Doodles combines artistic excellence with strategic partnerships (e.g., McDonald’s, Pharrell), product innovation (Dooplicator, Space Doodle), and a clear roadmap toward decentralized governance—making it a leader in next-gen PFP (profile picture) NFTs.
👉 See how emerging NFT ecosystems are creating sustainable value through utility tokens.
Final Thoughts: The Future of DOOD and Digital Creativity
The introduction of DOOD marks a pivotal moment for the Doodles ecosystem. It’s not just about launching another cryptocurrency—it’s about empowering creators, rewarding loyalty, and building a self-sustaining digital economy rooted in art, music, and community.
With plans for DAO governance, cross-chain expansion, immersive gaming experiences, and continued real-world integration, Doodles is shaping the future of what an NFT brand can become. As Web3 evolves, projects like Doodles—backed by thoughtful token design and cultural relevance—are leading the charge.
Whether you're a long-time collector or new to the space, DOOD represents more than a token—it's a gateway into a vibrant, evolving universe of creativity and connection.