In 2025, a new financial trend is sweeping across global capital markets — public companies are increasingly turning to cryptocurrencies as strategic treasury assets. From tech giants to struggling small-cap firms, organizations are leveraging Bitcoin, Ethereum, Solana, and even XRP to revamp their balance sheets, attract investor attention, and fuel dramatic stock surges.
This shift didn't happen overnight. The movement was catalyzed by MicroStrategy’s bold embrace of Bitcoin, proving that digital assets could serve not just as speculative investments but as long-term value reserves. Now, companies across industries — e-commerce, fintech, traditional banking, and energy — are following suit, creating what many call the “crypto treasury revolution.”
Core Keywords
- Corporate crypto treasury
- Bitcoin holdings by companies
- Public company crypto investment
- Ethereum treasury strategy
- Stock market crypto trend 2025
- Digital asset financial diversification
Leading the Charge: High-Market-Cap Pioneers
MicroStrategy (MSTR) | Market Cap: $103.3B | Holdings: 580,955 BTC
MicroStrategy remains the undisputed leader in corporate Bitcoin adoption. With a staggering 580,955 BTC acquired at an average price of $70,023 per coin, the company has invested approximately $40.67 billion into its digital treasury. Despite entering higher price ranges, CEO Michael Saylor continues to advocate for aggressive accumulation, stating that future Bitcoin purchases will become exponentially harder due to scarcity.
Saylor’s vision was reaffirmed at the Bitcoin 2025 conference, where he emphasized efficiency and scale in ongoing acquisitions. Year-to-date, MSTR shares have risen 23.02%, reflecting growing market confidence in its Bitcoin-centric financial model.
MercadoLibre (MELI) | Market Cap: $130B | Holdings: 570.4 BTC
Latin America's e-commerce powerhouse, MercadoLibre, has steadily increased its Bitcoin holdings from 412.7 BTC to 570.4 BTC in early 2025. While users on its MercadoPago platform can transact in crypto, these funds don’t directly enter corporate reserves — instead, the company makes deliberate strategic purchases.
With a strong underlying business — 67 million active buyers and robust fintech growth — MELI’s stock has surged 45.23% year-to-date. Its average BTC cost sits at $38,569, yielding a remarkable 169% unrealized gain.
Coinbase (COIN) | Market Cap: $62.8B | Holdings: 9,267 BTC
As the largest U.S.-based cryptocurrency exchange, Coinbase holds over 9,267 BTC, including a major 2,382 BTC purchase in Q1 2025. The average acquisition cost is $55,937, resulting in more than 85% paper gains.
Although COIN shares dipped 4.12% early in the year due to weak Q1 performance and broader market conditions, its continued accumulation signals enduring institutional belief in Bitcoin’s long-term value.
Block (formerly Square) | Market Cap: $38B | Holdings: 8,584 BTC
Under Jack Dorsey’s leadership, Block has integrated Bitcoin deeply into its ecosystem. With an average purchase price of just $30,405 per BTC, the company enjoys a massive 243.15% unrealized profit.
Beyond treasury holdings, Block supports crypto through Cash App and recently launched Bitkey — a self-custody Bitcoin wallet aimed at mainstream users. However, macroeconomic concerns and payment margins have pressured its stock down 28.82% in 2025 so far.
Traditional Financial Institutions Enter the Arena
Intesa Sanpaolo (ISP.MI) | Market Cap: $99.1B | Holdings: 11 BTC
Italy’s largest bank made headlines in January 2025 by purchasing 11 BTC — a symbolic yet significant move toward mainstream crypto adoption. Though the amount is small (around €1M), it marks a pivotal moment: traditional banks are now testing digital asset integration within regulated frameworks.
This exploratory step underscores a broader trend — financial institutions are beginning to treat Bitcoin as a legitimate reserve asset. The bank’s stock has responded positively, up 27.1% YTD.
Virtu Financial (VIRT) | Market Cap: $6.2B | Holdings: 235 BTC
New York-based market maker Virtu Financial holds 235 BTC at an average cost of $82,621 — relatively high pricing, yet still generating a 26.47% unrealized gain. The firm views Bitcoin as part of its strategic risk hedging toolkit.
With growing involvement in digital asset trading infrastructure, VIRT represents the convergence of traditional finance and crypto markets. Its stock has gained 11.42% this year.
Mining Giants & Emerging Holders
Marathon Digital Holdings (MARA) | Market Cap: $5.1B | Holdings: 49,228 BTC
One of America’s top Bitcoin miners, MARA has aggressively expanded its treasury throughout 2025 — adding over 1,000 BTC in a single day (May 30). It now ranks second globally in corporate BTC holdings.
MARA’s business model combines mining operations with long-term holding strategy, reinvesting block rewards and transaction fees into its growing digital reserve. This dual approach strengthens both operational and financial resilience.
GameStop (GME) | Market Cap: $13.3B | Holdings: 4,710 BTC
Once known for its meme-stock frenzy, GameStop is undergoing a serious digital transformation. In March 2025, its board approved a new investment policy allowing Bitcoin as a corporate reserve asset. By May 28, it had acquired 4,710 BTC — one of the fastest corporate rollouts this year.
While GME stock is slightly negative YTD (-2.8%), the move reignited investor interest and positioned the company at the intersection of gaming, digital collectibles, and decentralized finance.
👉 See how legacy companies are using crypto treasuries to drive innovation and shareholder value.
Small-Cap Game Changers: The New Crypto Treasury Wave
A wave of smaller firms is making outsized impacts through bold crypto treasury announcements:
SharpLink (SBET) | Market Cap: $53.6M | Ethereum Strategy
After nearly facing delisting, SharpLink raised $425 million via private placement to build an Ethereum-based treasury — earning comparisons to "an Ethereum version of MicroStrategy." Backed by ConsenSys, its stock spiked to $50 from under $1.
Trump Media & Technology Group (TMTG) | Market Cap: $4.7B | Bitcoin Plan
TMTG announced plans to raise $2.5 billion to create a Bitcoin treasury tied to its Truth Social platform — sparking debate about politics meeting crypto finance.
Strive (merger of ASST + Strive Asset Management) | Upcoming Rebrand | BTC Focus
Following a $750 million PIPE round (with potential expansion to $1.5 billion), the merged entity aims to become a pure-play listed Bitcoin treasury company, targeting undervalued biotech firms and discounted BTC credit instruments.
Upexi (UPXI) | Market Cap: $400M | Solana Push
Backed by GSR with a $100 million investment, Upexi is pivoting to a Solana-focused financial strategy — sending its stock up sixfold on announcement day.
VivoPower (VVPR) | Market Cap: $46.9M | XRP Reserve Plan
Raised $121 million to adopt XRP as a core treasury asset — led by Saudi Prince Abdulaziz bin Turki Al Saud.
Frequently Asked Questions (FAQ)
Q: Why are public companies buying cryptocurrency?
A: Companies are adopting crypto as a long-term store of value, hedge against inflation, and way to diversify corporate treasuries beyond cash and bonds.
Q: Is holding Bitcoin risky for corporations?
A: While volatility exists, many firms view BTC as increasingly stable over time — especially compared to fiat devaluation risks. Strategic allocation helps mitigate risk.
Q: Can any company adopt a crypto treasury strategy?
A: Yes — but success depends on governance clarity, regulatory compliance, secure custody solutions, and transparent communication with shareholders.
Q: Does owning crypto affect stock prices?
A: Often positively — especially for smaller firms. Announcements frequently trigger significant investor interest and short-term price spikes.
Q: Are there tax implications for corporate crypto holdings?
A: Yes — tax treatment varies by jurisdiction. Most countries treat crypto as property or intangible assets, requiring capital gains reporting upon sale.
Q: How do companies securely store large amounts of crypto?
A: Through institutional-grade custodians like Coinbase Custody or Fireblocks, using multi-signature wallets and cold storage protocols.
The rise of corporate crypto treasuries reflects a fundamental shift in how businesses view money and value storage. What began with MicroStrategy has evolved into a global phenomenon — one that blends innovation, financial strategy, and market psychology.
As infrastructure improves and regulations clarify in 2025 and beyond, expect more Fortune 500 companies to explore digital asset integration. Whether through Bitcoin dominance or alternative chains like Ethereum and Solana, the era of the corporate crypto treasury is just beginning.