The world of high-performance racing and cutting-edge digital innovation continues to converge as OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, announces a major expansion of its partnership for the 2024 F1 season.
Starting this year, the OKX logo will be prominently displayed on the side pods of the McLaren F1 race car for 20 Grand Prix events—marking a significant increase in visibility and integration. This enhancement builds upon an already powerful collaboration, reinforcing OKX’s presence at the heart of one of motorsport’s most iconic teams.
A Design Inspired by Innovation
Unveiled on January 16, 2024, McLaren’s new livery draws direct inspiration from the co-created “Stealth Mode” concept launched in September 2023. The joint design effort between OKX and McLaren reflected a fusion of futuristic aesthetics and digital-first thinking—values that both brands champion.
This year’s car design not only honors that collaborative spirit but also signals a deeper alignment between Web3 innovation and elite engineering. With sleek lines, bold branding, and strategic placement of the OKX mark on the side pods, the vehicle becomes a moving symbol of technological synergy.
👉 Discover how digital innovation is reshaping elite sports
A Shared Vision: "Whatever It Takes"
OKX is proud to support McLaren’s 2024 campaign titled “Whatever It Takes”—a bold declaration of determination, resilience, and relentless pursuit of excellence. The phrase resonates deeply with OKX’s own ethos in advancing blockchain adoption and user empowerment in the Web3 era.
“We are thrilled to be part of the new McLaren F1 Team campaign ‘Whatever It Takes.’ We love the spirit that McLaren is taking into the 2024 season and we are excited to see that elements from our co-designed livery from Singapore have been integrated in this year's design. It feels like this will be a special year for McLaren and an epic one for our partnership as well.”
— Haider Rafique, Chief Marketing Officer, OKX
The campaign isn’t just about speed on the track—it’s about pushing boundaries, embracing risk, and innovating under pressure. These are principles that define both Formula 1 racing and the fast-evolving landscape of blockchain technology.
Strengthening a High-Speed Partnership
Since becoming an Official Primary Partner, OKX has collaborated with McLaren Racing on numerous fan engagement initiatives—from immersive NFT experiences to interactive digital activations that bring fans closer to the action.
Zak Brown, CEO of McLaren Racing, emphasized the growing strength of the relationship:
“Our partnership with OKX is going from strength to strength and we’ve delivered some fantastic fan activations last season. I look forward to building on that success through this expanded relationship, and to keeping the innovative and forward-thinking OKX brand front and centre in the fast-paced world of Formula 1.”
This deepened collaboration positions OKX at the forefront of sports-tech convergence, offering unique opportunities to connect global audiences with Web3 experiences through one of the most-watched sporting platforms in the world.
Bridging Web3 and Motorsport
At its core, this partnership represents more than branding—it’s about cultural and technological alignment. Both Formula 1 and Web3 thrive on innovation, real-time data, decentralized ecosystems, and passionate global communities.
By placing OKX on the side pods of the McLaren car, the partnership does more than increase visibility—it sparks conversation. Fans watching from over 200 countries begin to ask: What is Web3? How does blockchain intersect with sports? What role does digital identity play in modern fandom?
These questions open doors to education, exploration, and engagement—key pillars in OKX’s mission to make crypto and digital assets accessible, secure, and meaningful.
👉 See how Web3 is transforming fan experiences in sports
Core Keywords Driving Engagement
To align with search intent and enhance discoverability, this article naturally integrates key topics relevant to both audiences:
- OKX McLaren partnership
- McLaren F1 2024 livery
- Web3 in sports
- Blockchain and Formula 1
- Crypto branding in motorsport
- Digital innovation in racing
- Side pod branding F1
- Stealth Mode livery
These terms reflect growing interest in how digital transformation is reshaping traditional industries—especially high-stakes environments like Formula 1.
Frequently Asked Questions (FAQ)
What does OKX do on the McLaren F1 car?
OKX branding appears on the side pods of the McLaren F1 car for 20 races in the 2024 season. This expanded placement increases visibility and symbolizes a deeper integration between the Web3 platform and the racing team.
Is OKX involved in other aspects of McLaren beyond car branding?
Yes. In addition to livery placement, OKX collaborates with McLaren on fan engagement initiatives, including digital collectibles, NFT drops, and interactive Web3 experiences designed to connect global fans with exclusive content.
What is the "Stealth Mode" livery?
The "Stealth Mode" livery was a special co-designed concept unveiled in September 2023 by OKX and McLaren. Inspired by digital anonymity and futuristic aesthetics, its design elements influenced the official 2024 race car livery.
Why are Web3 companies partnering with F1 teams?
Formula 1 offers a global stage with massive viewership, making it ideal for Web3 brands aiming to build awareness. Additionally, both industries value innovation, speed, data-driven performance, and tech-savvy audiences—creating natural synergy.
Does OKX provide financial or investment advice through this partnership?
No. OKX does not offer investment advice, financial recommendations, or legal/tax guidance through its sponsorship activities. The partnership focuses on brand visibility, technology integration, and fan engagement within the Web3 ecosystem.
Can fans interact with OKX through McLaren events?
Yes. Fans can access special campaigns, limited-edition digital assets, and gamified experiences linked to race weekends and team milestones. These activations are designed to onboard new users into the world of crypto and digital ownership.
The Future of Tech-Powered Racing
As the 2024 Formula 1 season unfolds, the collaboration between OKX and McLaren will continue to evolve—driven by shared values of innovation, precision, and forward momentum.
From trackside branding to behind-the-scenes tech integrations, this partnership exemplifies how digital platforms can enhance physical experiences. Whether it's through real-time data tracking powered by blockchain or token-gated access to VIP events, the future of sports is increasingly decentralized—and highly interactive.
👉 Explore the future of sports and technology integration
With every lap around circuits worldwide, the message is clear: Web3 isn’t just coming—it’s already here, accelerating at full throttle alongside one of motorsport’s most legendary teams.