LINE Announces Exclusive Launch of Its Cryptocurrency LINK on BITBOX

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The popular Japanese messaging giant LINE has announced the exclusive listing of its native cryptocurrency, LINK (LN), on its in-house cryptocurrency exchange platform, BITBOX. This strategic move marks a significant milestone in LINE’s broader vision to integrate blockchain technology into everyday digital interactions and expand its decentralized ecosystem.

The Launch of LINK (LN) on BITBOX

Starting today, the LINK token—officially known as LN—is now available for trading exclusively on BITBOX. The platform has launched trading pairs including LN/BTC, LN/ETH, and LN/USDT, enabling users to trade LINK against some of the most established digital assets in the market: Bitcoin (BTC), Ethereum (ETH), and Tether (USDT).

This listing represents more than just a technical upgrade—it's a pivotal step in transforming LINK from a utility token into a fully tradable digital asset with real-world applicability. By making LN tradeable, LINE is reinforcing its commitment to building a self-sustaining token economy that rewards user engagement across its ecosystem.

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Takeshi Idezawa, CEO of LINE Corp, commented on the launch:

“We are thrilled that users can now trade LINK on BITBOX—an essential step in our mission to create a token economy that rewards participation. We believe in co-creation and shared growth through LINK, while ensuring BITBOX evolves into a user-friendly platform that adds value for those who use it and contribute to our services.”

TRX Airdrop Celebrates the LN Listing

To commemorate the official launch of LINK on BITBOX, the company is launching a promotional airdrop campaign featuring Tron (TRX). Eligible LINK holders will receive an amount of TRX equal to their current LN holdings—a generous 1:1 distribution designed to incentivize early adoption and boost community engagement.

Additionally, users who deposit TRX into their BITBOX accounts during the promotion period will be rewarded with a complimentary airdrop of LINK tokens. These双向 (two-way) incentives highlight LINE’s strategy of fostering cross-asset liquidity and encouraging active participation within its growing crypto ecosystem.

The full details of the airdrop and other limited-time events are available directly on the BITBOX website. Beyond these temporary promotions, LINE plans to roll out ongoing LINK-based reward programs, including trading fee discounts, exclusive access to new features, and loyalty benefits for frequent users.

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LINE’s Strategic Bet on Blockchain and Digital Assets

While best known for its messaging app with over 200 million monthly active users worldwide, LINE has been steadily expanding its footprint in the blockchain and cryptocurrency space. The launch of BITBOX is not an isolated experiment—it’s part of a long-term strategy to position LINE as a key player in decentralized finance (DeFi) and Web3 innovation.

In May, LINE Corp formed a strategic partnership with ICON (ICX), a leading South Korean blockchain project. This collaboration aims to enable millions of LINE users to access decentralized applications (dApps) built on the ICON network—potentially bridging mainstream audiences with cutting-edge blockchain services like decentralized identity, governance, and financial tools.

Expanding BITBOX Globally

Originally launched in Singapore, BITBOX has evolved into a robust digital asset exchange offering more than 30 different cryptocurrencies. Among the supported assets are major players such as Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), and Tron (TRX). Notably, BITBOX operates exclusively with crypto-to-crypto trading pairs, emphasizing security and alignment with regulatory standards in key markets.

As of June, BITBOX services have been made available to users globally—excluding only Japan and the United States due to local regulatory constraints. This international rollout underscores LINE’s ambition to become a borderless financial platform powered by blockchain technology.

Furthermore, the integration of Tron (TRX) into BITBOX included multiple trading pairs such as TRX/BTC and TRX/ETH, enhancing liquidity options and providing traders with greater flexibility.

Frequently Asked Questions (FAQ)

Q: What is the LINK (LN) token?
A: LINK (LN) is LINE’s native utility token designed to power user engagement and reward participation within its ecosystem. It is now tradable on the BITBOX exchange.

Q: Where can I trade LINK (LN)?
A: Currently, LN is listed exclusively on BITBOX, LINE’s own cryptocurrency exchange platform.

Q: Is BITBOX available worldwide?
A: Yes, BITBOX is accessible globally except in Japan and the United States due to regulatory restrictions.

Q: How do I qualify for the TRX airdrop?
A: Users holding LINK tokens in their BITBOX wallet during the campaign period will automatically receive an equivalent amount of TRX.

Q: Does BITBOX support fiat currency deposits?
A: No, BITBOX only supports crypto-to-crypto trading pairs and does not currently allow fiat on-ramps.

Q: What role does blockchain play in LINE’s future plans?
A: Blockchain is central to LINE’s vision of creating an open, decentralized ecosystem where users can earn, trade, and use digital assets across services—from messaging to finance.

Looking Ahead: Building a Tokenized Ecosystem

With the successful launch of LINK on BITBOX and ongoing initiatives like cross-chain partnerships and user incentive programs, LINE is laying the groundwork for a comprehensive Web3 ecosystem. The company’s focus on usability, security, and real-world utility sets it apart from many blockchain projects that prioritize speculation over functionality.

As digital asset adoption accelerates in Asia and beyond, LINE’s massive user base gives it a unique advantage in driving mainstream crypto adoption. By integrating blockchain features seamlessly into familiar apps, the company lowers the barrier to entry for new users while offering advanced traders a reliable and feature-rich exchange.

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Core Keywords:

This development signals more than just a product launch—it reflects a shift toward decentralized digital economies where communication, finance, and user rewards converge. As LINE continues to innovate at the intersection of technology and community, its impact on the global crypto landscape is likely to grow significantly in the coming years.